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<aside> 💡 Argonaut Studio (PT Argonaut Padjadjaran), Perusahaan Software yang berfokus untuk membangun software dengan state of the art technology dan memberdayakan talent-talent lokal.

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Introduction

Argonaut Studio (PT Argonaut Padjadjaran), a software company that focuses on building software with state of the art technology and empowering local talents. Producing interactive entertainment media, with the best possible quality and built with the local talents.

Vision

Producing interactive entertainment media, with the best possible quality and built with the local latents.

Mision

• Train talents from various fields and levels of society by creating job opportunities
• Creating interactive entertainment media of the highest quality
• Collaborate and facilitate entities engaged in the interactive entertainment media industry
• Building a healthy work culture for the employees involved

The Goals

• To become an industry leader in the interactive entertainment media industry in Southeast Asia.
• Empowering local talents.
• Become an economic driver, especially in the creative economy sector

Company: PT Argonaut Padjadjaran

Product: Brand Identification

Collaborators: Stakeholder, Product Designer

My Role: Conduct a project brief to get the purpose, visual language, vision, mission, values, and brand motto, determine a brand name that contains elements of mythology greece and determine the visual language of Sundanese culture to be integrated, create a focus and purpose for using logos, typography, assets, color meanings used, working as a team brand identification, and create a user manual for the brand.

Daftar Isi

Brand Identification

Value

Goal/Visionary/Impactful, Appreciative, Journey/Adventure, Craftsman, and Bonding.

Motto

Crafting experience worth living, Crafting frame argonaut craftsman experience refer to our product (game/software)

Logo Type

Emblem, Typography, Find balance with detail and readability

Visual

Combining Greece mythology The Argonaut and Local Symbol of Sundanese

Logo

It adapts to all sizes and media and appears to be effortless while remaining unique. Simply said, it's straightforward, unique, and scalable.

The company logo visualizes the personality of the brand and also the motto as a software company that focuses on building with state of art technology from local talent.

The full company logo displays the icon and brand name. These two elements must remain in a fixed relationship and not be separated or changed.

Variant